older articles

Double Chocolate Chip Cookies and Color Theory

INTERNAL | may 3rd, 2018 | food photography
Chocolate is an interesting subject to color balance photograph. I think an important thing to consider in the planning stages -- is if we're going for a warm chocolate or cooler chocolate (in light temperature, not chocolate temperature) -- and in some ways, that also kind of leads thinking about more of an organic, natural look (warm) or a modern and clean look (cooler) in the photo. Getting that red, yellow, and blue balance just right is a ... ( read more ... )

The Evolution of a Spice Bottle

INTERNAL | april 4th, 2018 | nine ways to sunday with ps flavor
Almost a year ago, when I first started thinking about taking a single product and photographing it several different ways (but always with an eye on commercial use), I could not have ever imagined where the project would lead! As it turns out, P. S. Flavor!™ was thinking about updating their spice bottle and label system -- and so began an amazing, creative, fun-filled journey -- that resulted in a major refresh of the P. S. ... ( read more ... )

The P.S. Flavor!™ Club Seasonal Guidebook

P.S. FLAVOR | march 27th, 2018 | design and branding
A few months ago, I had the amazing opportunity to concept and design a new publication for a club program and subscription box that P. S. Flavor!™ Spice Blends was starting. It's always so much fun working on a brand new publication because you get to design, develop, and watch – for the very first time – a complete new design aesthetic play out over multiple pages. Another great thing about publications is, once you have ... ( read more ... )

Flyin' Cows and Concept Art

P.S. FLAVOR | march 21st, 2018 | design and branding
Commercial design and photography is an art, to be sure, but it also involves a good bit of marketing. The whole idea behind it is — the communication of an idea, a brand image, or a way of life — and to get a consumer (for the lack of a better word) to perform an action, or to take that next step. It's easy to fall into a "let's just do more of what we did last time" way of thinking. It's a little dangerous because consumers are forever evolving. The art and design behind any marketing message must evolve and change as well. I don't really have the luxury of starting a "for the sake of art" project... so every once in a ... ( read more ... )

Hero and Headline Photos for Winter Kit 2018

P.S. FLAVOR | february 22nd, 2018 | product photography
A couple of months ago, a new publication that I have been working on for the P. S. Flavor!™ Club was released and it's something I'm really happy with. I am getting to shoot a good bit of the photography along with the designing and laying out the quarterly booklet and the team at P. S. Flavor!™ is just so much fun to work with. (If you would like to find out more about the new P. S. Flavor!™ Club, click here.)I'll be adding a ... ( read more ... )

Wait Christmas... Don't Leave Yet!

P.S. FLAVOR | december 30th, 2017 | design and branding
The 2017 Holiday Campaign for P. S. Flavor!™ Spice Blends came together so incredibly fast and had so many moving parts, I did not want some of the cool photos to get lost in the process (can't see the trees for the forest, and all of that). The end delivery medium this time was a motion based video clip, but custom photography was needed before any of that could be started. About a week and a half before the project deadline, a series of ... ( read more ... )
older articles
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