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Commercial photography and design services by Curtis Lawyer for businesses with things to eat and drink. Based in Central Florida. Click here to email Curtis.

Pack Shot Angles with Eva's Organic Jams

These cute and amazing tasting jams from Eva's Organic Jams were so much fun to photograph, I wanted to share some of the "pack shot logic" that went into deciding which angle was best for these jars!A pack shot is a product photo that is usually shot on an all white surface, with no other elements in the photo. Strictly speaking, this first photo we're looking at (jam jar with blueberries) is an "editorial" photo, because the jams do not come with fresh fruit or a little product riser. These jam jars have their product label on the top of the jar — just like a tin ... ( read more ... )

The Forewinter 2021 Instagram Photo Series

Writing about winter has always been a challenge because there's two of them each year. There's the winter that arrives at the end of the year — that one's easy, you can just call that one "the holidays". The winter that happens between January and March is the one that's a bit more difficult to classify. I could write "early winter", but that just makes it seem like the ... ( read more ... )

Three Flash Lighting Setup with a Salmon Salad

Hummmm… it seems like I haven't posted a lighting set-up article in a while… so today, we'll take a quick, comparative look at what each of the three lights adds to this salmon salad photo. What's interesting to me in this photo is that the "one light" photo, just using the main light — is actually really useable. Adding the other two "fill" lights brings out the color and a little more texture on the main subject (the salmon) but even without them, it's a totally usable photo. It's worth noting, that when I say "light" I'm talking about off-camera flash units. I almost always use flashes for still ... ( read more ... )

The Holidays 2020 Instagram Photo Series

My switchover to darker photos for the winter months got off to a slow start on Instagram. I had intended to start posting photos for this series right after Halloween. When I was ready to go, I looked at the calendar, and realized it was already the first week of December!So, my "darker photo series" would have to be modified slightly — I had some really cool holiday photos that I wanted to post, before I completely ... ( read more ... )
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