The P.S. Flavor!™ Club Seasonal Guidebook

March 27, 2018Design and Branding
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The "Ready Set Cook" spread has two and three page alternative versions to help with pagination issues from season to season.
The "Ready Set Cook" spread has two and three page alternative versions to help with pagination issues from season to season.
A few months ago, I had the amazing opportunity to concept and design a new publication for a club program and subscription box that P.S. Flavor!™ Spice Blends was starting. It's always so much fun working on a brand new publication because you get to design, develop, and watch – for the very first time – a complete new design aesthetic play out over multiple pages.

Another great thing about publications is, once you have finished, there's a real, live, physical thing to hold in your hands. Digital seems to dominate these days, but there's nothing better than getting to actually hold something in your hands – that only existed in your head – a short time earlier.

The recipe spreads cover four different pages and their color bars match the primary spice blend design color.
The recipe spreads cover four different pages and their color bars match the primary spice blend design color.
The successful combination of content and design in any publication comes down to people – specifically, the Editor in Chief, the Creative Director, and the Content Developer. In this case, I had the opportunity to work with two amazing people at P.S. Flavor!™, Pam Smith, RDN (creating the content and President of P.S. Flavor!™) and Nicole Ramsland (Editor in Chief and VP of P.S. Flavor!™). It's only when everyone is doing their very best for the good of the publication, that a truly open and safe place for developing such a thing can exist.

There are so many changes and edits that take place, over the course of creating a publication from scratch, but as long as you "know", understand, and trust – that everyone only wants to make the publication the very best that it can be – only then is all the hard work, fun and meaningful.

So much care and attention goes into every of page of the P.S. Flavor!(tm) Club Seasonal Guidebook.
So much care and attention goes into every of page of the P.S. Flavor!(tm) Club Seasonal Guidebook.
I think it's easy to see from these few pages, that the P.S. Flavor!™ Club Guidebook is just that kind of publication.

I wish I had more time to write about the design of this amazing little document, but for now, I just wanted to put a few of the pages and mockup photos here and in the design gallery (click here to jump to the design gallery, and then scroll down a bit).

Printed publications are expensive to produce and deliver to the end consumer. My heart is in printed work -- it always has been. Every publication and booklet I get to work on is a gift, and I'm so glad this one turned out as amazing as it has. I hope the P.S. Flavor!™ Club Seasonal Guidebook is around for a long time.

To learn more about the P.S. Flavor!™ Club, click here.

To see more pages from the P.S. Flavor!™ Club Booklet, click here.
The front cover of the publication gets minor color and text edits each season.
The "Well-Stocked Kitchen" is a true spread, that we work really hard at trying to keep in the middle of the publication!
The recipe pages are so pretty each season! The color bars match the primary blend color used in that recipe. There are three new recipes each season!
Here are just a few of the spreads for the 28 page, full-color, 6x9, self-cover publication.
While there are no "ads" in this booklet, there are some pages that sort of look like ads. There's "hero" blend photos and mini-recipe blocks are used to promote other P.S. Flavor!(tm) products.
"Pam's Pairing" is where you will find the wine pairing information for each of the recipes. This little design block was set up to quickly be used as a stand-alone image in social media settings as well.
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