The P.S. Flavor!™ Club Seasonal Guidebook

A few months ago, I had the amazing opportunity to concept and design a new publication for a club program and subscription box that P.S. Flavor!™ Spice Blends was starting. It's always so much fun working on a brand new publication because you get to design, develop, and watch – for the very first time – a complete new design aesthetic play out over multiple pages.

Another great thing about publications is, once you have finished, there's a real, live, physical thing to hold in your hands. Digital seems to dominate these days, but there's nothing better than getting to actually hold something in your hands – that only existed in your head – a short time earlier.

The successful combination of content and design in any publication comes down to people – specifically, the Editor in Chief, the Creative Director, and the Content Developer. In this case, I had the opportunity to work with two amazing people at P.S. Flavor!™, Pam Smith, RDN (creating the content and President of P.S. Flavor!™) and Nicole Ramsland (Editor in Chief and VP of P.S. Flavor!™). It's only when everyone is doing their very best for the good of the publication, that a truly open and safe place for developing such a thing can exist.

There are so many changes and edits that take place, over the course of creating a publication from scratch, but as long as you "know", understand, and trust – that everyone only wants to make the publication the very best that it can be – only then is all the hard work, fun and meaningful.

I think it's easy to see from these few pages, that the P.S. Flavor!™ Club Guidebook is just that kind of publication.

I wish I had more time to write about the design of this amazing little document, but for now, I just wanted to put a few of the pages and mockup photos here and in the design gallery (click here to jump to the design gallery, and then scroll down a bit).

Printed publications are expensive to produce and deliver to the end consumer. My heart is in printed work -- it always has been. Every publication and booklet I get to work on is a gift, and I'm so glad this one turned out as amazing as it has. I hope the P.S. Flavor!™ Club Seasonal Guidebook is around for a long time.

To learn more about the P.S. Flavor!™ Club, click here.

To see more pages from the P.S. Flavor!™ Club Booklet, click here.